Articles

Clear writing on business, operations and judgement.

Essays on company building, investing, service, leadership and the habits behind durable work.

Weekly - Monday
Weekly - Wednesday
Weekly - MondayBalance Sheet7 min read

Issue 010: Five Percent Changes the Math

Stocks rose as AI enthusiasm returned, but a 5.18% Treasury yield changed the price investors must pay for future growth.

Read article
Weekly - WednesdayBusiness Breakdown10 min read

How AppLovin Built an Ad Empire Without Owning the Audience

AppLovin does not own a social network or search engine. Its advantage comes from controlling the auction between advertisers, apps and performance data.

Read article
Weekly - MondayBalance Sheet7 min read

Issue 009: The Index Is Hiding the Market

The Fed raised rates, the Nasdaq held firm and much of the market kept weakening beneath the headline indices.

Read article
Weekly - MondayBalance Sheet6 min read

Issue 008: Less Bad Was Good Enough

Markets rallied after CPI was not worse than feared, but oil, yields and Fed expectations kept the relief fragile.

Read article
Weekly - WednesdayBusiness Breakdown11 min read

Why Figma’s Business Looks Stronger Than Its Stock

Figma’s stock has collapsed from its post-IPO high, but the operating numbers still look unusually strong.

Read article
Weekly - MondayBalance Sheet7 min read

Issue 007: The Fed Split

A strong jobs report unsettled markets because it made the Fed's next move genuinely harder to call.

Read article
Finance11 min read

Uber’s Harder Question

Uber has become a cash-generating platform. The harder question is whether autonomous vehicles make it more powerful or less essential.

Read article
Weekly - MondayBalance Sheet6 min read

Issue 006: The Calm Market

Stocks reached records, but weak retail sales and softer sentiment made the calm look less convincing.

Read article
Weekly - MondayBalance Sheet7 min read

Issue 005: The Bad News Rally

Stocks hit records after a weak jobs report, because markets were betting on easier money.

Read article
Weekly - MondayBalance Sheet7 min read

Issue 004: The Market Wanted Proof

Big Tech earnings steadied markets, but higher yields and sticky inflation made July harder to dismiss.

Read article
Weekly - MondayBalance Sheet7 min read

Issue 003: The AI Cash Test

Markets punished AI spending, oil stayed tense and strong labor data made the rate path harder to ignore.

Read article
Weekly - WednesdayBusiness Breakdown7 min read

Why Broadcom Is No Longer Just a Chip Company

Broadcom looks like an AI chip winner, but its real strength may be the infrastructure and software plumbing beneath the AI boom.

Read article
Weekly - MondayBalance Sheet6 min read

Issue 002: The AI Trade Finally Blinked

Tech sold off, oil surged and investors finally questioned whether the AI trade had been priced for perfection.

Read article
Finance9 min read

Real Estate vs. the S&P 500

A century of data suggests the real question is not property or shares. It is which bargain you understand well enough to hold.

Read article
Weekly - WednesdayBusiness Breakdown9 min read

Why Costco Is Harder to Copy Than It Looks

Costco’s advantage is not simply low prices or bulk packaging. It is a tightly connected operating model built around trust, discipline and membership.

Read article
Weekly - MondayBalance Sheet3 min read

Markets Shrugged Off the Ceasefire

Markets rose again, but record leverage and renewed geopolitical risk made the calm worth questioning.

Read article
Business4 min read

Why Better Systems Build Better Businesses

Great businesses make consistency repeatable instead of relying on heroic effort.

Read article
Business4 min read

The System Is the Service

What customers actually buy isn’t just the product. They buy the experience of receiving it. And that experience is almost entirely created by systems.

Read article
Business6 min read

The Hidden Cost of Complexity

Most businesses do not need more people, software or meetings. They need fewer moving parts.

Read article
Finance9 min read

The Wealth Gap Isn't About Income. It's About Ownership.

High income can improve comfort, but lasting wealth usually comes from owning assets that keep working after the pay cheque stops.

Read article
Finance10 min read

Bitcoin: The First Truly Global Form of Money

Bitcoin is best understood not as a shortcut to wealth, but as a serious attempt to build scarce, decentralised money for a digital world.

Read article
Life9 min read

Your Life Is the Sum of Small Decisions

A life changes less through dramatic reinvention than through the small decisions that quietly become habits, standards and systems.

Read article